Audience and Content

If anything can be more precise, audience and public history are two intertwined topics. Not only does public history seek to begin engaging its audience, but it seeks to make them a crucial part of the research process. Robert J. Grele, in “Whose Public? Whose History? What is the Goal of a Public Historian?” states, “By its name, public history implies a major redefinition of the
role of the historian. It promises us a society in which a broad public participates in constructing its own history. The name
conjures up images of a new group of historical workers interpreting the past of heretofore ignored classes of people. It seems to
answer the question of whose public? whose history? with a democratic declaration of a faith in members of the public at large to
become their own historians and to advance their knowledge of
themselves.” (Grele 48).

Public history allows the audience to interact directly with the researcher, and with this, they can share their experiences, points of view, and essential elements that will enable the viewer to have the best experience. The project created by Sheila Brennan and Sharon Leon, which examined the history of the National Mall, highlights this experience with their ideas to create an accessible mobile walking path project. This factors in the users’ needs and includes the technology that would reach the most people.

This is also directly seen in projects involving museums, such as the project undertaken by Katharine Corbett in the article “A Shared Inquiry into Shared Inquiry.” When she first her project on the 1904 Worlds Fair, her vision as a historian completely differed from what the public wanted from the exhibit. She states, “The stories public historians want to tell are sometimes not the stories
the public wants to hear.” (Corbett and Miller 22). Historians often create projects that engage their research and other scholars in the field. However, with public historians and engagement with the public, these projects can reach new heights in research and connection. Empathy, understanding, and extensibility are keys to including a wider audience and allowing your content as a public historian to be viewed.

User Research Findings

Personas and user interviews changed how I thought I would structure my project. After completing this module’s reading and activities, it becomes clear how crucial user research is. It allows the creator to target their audience better, which is the mission of public history and allows for deeper connections. Without the users, what is the project’s point, and would it just be another project done for other scholars? Working specifically and intimately with an actual user of your work assists in better understanding their needs and what they seek from the project. I began my interview with the blanket audience of pet owners, but I understood that this was too broad. I needed to narrow the audience to those interested in pets and those who know and understand the significance of the history of pets, especially in Great Britain. My first interview was with a pet lover with a moderate knowledge of history; she provided me with an understanding of what gaps in her knowledge I needed to fill. The second interview was with a British historian and pet lover, and she showed me that she knew almost too much as an academic and that I needed to reorient my project to those with not as extensive historical knowledge. It would also be interesting to see the project from a different gender perspective. However, without user research, my project would have been a greater struggle as the semester progressed.

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Physical and Digital Comparative Site Review

As a child of two educators, I have always found museums to be a constant attraction. Nearly every vacation I took as a child involved some museum or historic site. Museums and historic sites offer a glimpse into the past in a relatable and easy-to-understand way. That is why when I found out that our assignment for this week was to review a physical and digital historic sight or museum, I was very excited to visit the site to review. The site I chose to review for my comparative analysis is the Missouri History Museum in St. Louis, Missouri. I have visited this site before this analysis, but it was good to see the museum again in a different light.

Physical Site: Missouri History Museum

The Missouri History Museum, while not overly large, has other in-depth exhibits, so I focused on the permanent exhibit that has recently been completely renovated, “The 1904 World’s Fair.”  The quote below greeted me right outside the exhibit entrance near the Thomas Jefferson statue.

The exhibit has two components: the main exhibit and the rotating exhibit in the back of the main hall. The temporary exhibit changes every two years and is entitled “The World in St. Louis.” The first thing you experience when you walk into the exhibit is feeling like you are being transported into the fair itself. It is clear that the interpretation of the exhibit is to make the guests feel that they are a part of the fair and its history. This sense of bringing one into the fair does an excellent job of transporting the mind back to 1904 and the implications of what the fair meant for the city of St. Louis.  It becomes clear that the exhibit’s mission is to give the visitor a greater understanding of the significance of the World’s Fair to St. Louis and the process that hosting the fair meant. The fair was not just some tiny city fair but encouraged, acknowledged, and spread ideas worldwide. From the beginning of the exhibit, it is clear that the audience of this work is to engage children and adults to understand better some of the history of St. Louis and the World’s Fair project. This was the case the day I visited as there was a nice mix of adults and children, with more adults present, but I see this largely due to the fact the kid’s play area was across from the exhibit.

There is a timeline that traces the exhibit on the wall, which begins to the right, and makes a semicircle to the left. In the center of the exhibit hall is a large model of what the fairground looked like in 1904, and every few minutes, a projector displays the modern city of St. Louis over the map for the viewer to situate themselves.  Even with the timeline, however, the flow of the exhibit does not provide  singular viewing, as there are no clear instructions on where to begin, mainly due to the model disrupting the flow. Once the viewer starts, it becomes clear how vital the fair was to the city and how elaborate the planning was. Some of the artifacts that are on display that the viewer sees right away are cultural representations of the fair, particularly a display on the famous 1944 movie Meet Me in St. Louis, starring Judy Garland. The picture below represents her wardrobe from the movie. These were temporarily on loan during my visit.

However, as the exhibit continues, other artifacts are displayed, such as governmental documents approving the fair, the commirative metals sold to raise money for the fair, and artifacts from various countries exhibits. The country exhibits highlight how much the world contributed, not to mention the different lectures and activities the fair provided. The information about the exhibited items is supplied on plaques in front of each display case that houses the items. Various fun facts throughout are also about different aspects of the fair, mainly the famous Ferris Wheel, which is used to catch the eyes of younger guests. This exhibit does not contain many interactive features, with only one present on both ends of the model. It has a collection of historical pictures of various fair phases, which is interesting for older viewers but not for younger visitors.

As one continues, they are drawn to the furthest and temporary exhibit, “The World in St. Louis,” which provides facts about the countries that contributed, as the pictures below show.

The facts about the British contribution were exciting due to my research on Queen Victoria. Along side this view, there is also a large selection of porcelain vases and paintings that many had commissioned and purchased.

Overall, as a native Missourian, I found the exhibit to be fascinating and informative. However, there are a few issues with the project as well. The most significant being that there were no docents or staff along the way to assist guests in better understanding the museum. The only staff member I saw manned a desk at the entrance, and that was it. Since the museum is a not-for-profit, this could be why there were not many to assist. Besides this, I also think the exhibit flow needs to be reconfigured, especially since the flow is confusing. If there were a more interpretive sign or staff member pointing the way, this would help tremendously. I must say that this exhibit is a vast improvement over their previous exhibit. Despite my criticisms, this is still a valuable and much-needed free resource disseminating history to its many guests.

Digital Site: Missouri History Museum Website

The website is similar to the actual museum, as it is a medium of promotion for attracting visitors. However, the museum website is also in conjunction with the Missouri Historical Society, which adds more research and takes away from the overall impact of the museum. The website attempts to embody the argument that not only is the history of St. Louis important, but the 1904 World Fair is also a turning point in the history of the city and the state of Missouri. It also seeks to examine the fair in terms of many multicultural interpretations from the various exhibits. Beyond this, it aims to explore the lasting impact the fair created and how that legacy lives on until this day. The website’s design states in clear and straightforward language what the exhibit’s mission is, and it also creates the interpretive point of view that is to reintroduce the fair and all of its glory.

The flow of the website is relatively straightforward as there is a dedicated museum page that allows the viewer to plan their visit or look at the permanent exhibits. It also links to the collection of digitized artifacts held by the Missouri Historical Society. This aspect is more clearly aimed towards researchers and historians who wish to use the resources provided by the historical society. These are not to be found or seen at the physical museum and are unique in the digital location.  The user can also click on the various exhibits, particularly concerning the World’s Fair, to better understand the exhibit and what it entails. This aspect of the digital site caters more to the general public and those who wish to plan their visit to the museum. This simplistic nature of the website also allows for a singular flow for the user. With this singular flow, the viewer is encouraged to not only plan a visit to the museum but also provide helpful blog posts and articles that allow for a better understanding of what some exhibits entail and engage them to visit the museum. While direct contact with the curators and  organizers is not directly encouraged, there is a generic Contact Us link that the user can utilize. The digital experience is exciting and helpful for a visit. Still, since it is directly connected to the Missouri Historical Society, it confuses what one can expect. Separating the sites would help immensely with the user’s experience.

Comparative Review and Final Thoughts

Overall, the two sites offer a more profound understanding of the significance of the 1904 World’s Fair for the city of St. Louis. Both provided an accessible experience for all ages and allowed viewers to interact, even if it was slight, to gain a clearer understanding of history. Even if the museum is primarily dedicated to the history of St. Louis and not the state of Missouri, this does not take away from its importance as a free institution and place of learning for the community and state.

Revising Review Guidelines

The readings from this module and the previous week’s module detail the vast and ever-changing nature of public and digital history. Each of these subfields continues to change and expand the field of history. Even with the tension being observed as early as 1981, as Ronald J. Grele demonstrates, the two fields need each other even if the other does not see that. However, even with the similarities, there is somewhat of a stark difference between the two regarding expectations and questions that seek to be answered. As the reading shows, Robert Weible poses many of these questions and offers validity to understand better how public history fits into the larger field of university-level academic history. But as Micheal Frisch famously suggested, “that historians and their audiences learn from each other and share authority for creating a more meaningful and usable past” (Weible 2008).

This consideration must be accounted for when viewing the guidelines established by the OAH regarding digital history reviews. Consequently, the categories of content, design, audience, digital media, and creators fit perfectly into the theme of digital history. Not only do these categories directly apply to digital research, but for the most part, they apply to historical scholarship of any kind. The ” content ” category applies to any project, particularly public history, because it generally asks what the project is about. Why is the material important? As for “design,” while this aptly fits those reviewing digital projects, it, for the most part, fits public history projects as well. The categories of “design” and “audience” in public history should be closely linked together and could be combined to form the category of audience engagement or accessibility.  Public history seeks to bring history to everyone and allow for mutual understanding; this should be directly interpreted in terms of how an audience perceives and understands a project. But beyond this, the project should be easy to navigate so there can be as little confusion as possible. The design aspect of the accessibility also ties in as the information should be easy to comprehend. As for the category “digital media,” this too could largely be absorbed by the accessibility category, as digital platforms essentially involve making the content accessible, especially for those with some form of disability, which needs to be noted when pursuing public history. This form of digital media should come in subtitles or other means of helping guests better understand your project. Not to mention, if it followed the questions asked in the subcategory of “digital media”, the questions posed answer the nature of public history projects as they are primarily museum exhibitions. Finally, the category of “creators” is vital for any type of media project as it not only gives credit where it is due but also shows if the project is done by multiple people in different capacities. If there is an issue with that part of the project, the viewer knows exactly who to speak to or if that person has a bias. Public history and digital history are relatively similar in some regards. Still, as these past few weeks of reading have shown, the guidelines can be changed just a bit to accommodate the unique nature of public history better.